By Robert Haugh
The 49ers did their own study to show the economic impact of Levi’s Stadium. No surprise they concluded it’s a big number.
The team bought full page ads in the San Francisco Chronicle and the Mercury News to tell everyone about it.
According to their economic study, they’ve contributed more than $2 billion to the local economy.
Economists have done studies before on sports stadiums. It’s debatable how much of the impact is actually new money or dollars that would have been spent on other entertainment opportunities in the area.
Also, economists believe other facilities can generate more income for communities.
(When I was covering the stadium campaign in 2010, I remember that the City did a study that showed a corporate campus would generate more tax revenue than a stadium).
The 49ers ad was signed by the team President Al Guido.
This is interesting because at the last City Council meeting, it looked like Guido was in the witness protection program.
City Manager Jovan Grogan would not disclose Guido’s name as the person who signed the FIFA World Cup documents for the Bay Area Host Committee. It was blacked out in redacted documents that City staff gave to the Council and the public.
The document and commitment is important. They obligate the City to “a lot of crazy things” according to City Councilmember Suds Jain.
The study looks like it was put out to hide the fact that since 2018, the 49ers have paid the City almost nothing from major concerts.
For the last fiscal year, it was zero again.