By Robert Haugh
Tomorrow’s special Stadium Authority Board meeting discusses the budget, marketing plan and governance principles. The bottom line, we will finally see a lot more detail thanks to the Harvey Rose Measure J stadium audit.
Levi’s Stadium Marketing and Business Plan for Non-NFL Events
Thanks to the audit and its recommendations, ManCo (the 49ers stadium management company) is providing an “enhanced version” of the marketing plan. This is the first time we’ve seen a detailed marketing plan for Levi’s Stadium events.
The study session will provide insight into a comprehensive marketing plan for Non-NFL events.
Some of the main components include:
- incorporating the concession contract,
- adding metrics to gauge success,
- staffing levels of marketing the Stadium,
- historical data on events and types, and
- including the Stadium Authority in the development of key performance measures and provide ongoing updates.
That’s a big step going forward. Maybe the City Council should add the number of times ManCo violates the curfew.
The Board will vote on adopting principles for the budget which strives at “providing standards for financial decision-making consistent with applicable law, agreements, and debt covenants and establish parameters for directing the financial affairs of the Stadium.”
Budget objectives include:
- Ensure proper governance and accountability as reflected in the annual budget;
- Identify needs of the community, ManCo, and key stakeholders;
- Inform and communicate clearly and thoroughly to the community as a whole the Stadium Authority’s fiscal position and budget schedule/hearings to actively participate in the Stadium Board’s budget deliberations;
- Align the budget with Stadium Authority Board priorities and duties, as proposed by the ManCo, Stadium Authority staff, and/or Board members;
- Identify and budget the resources required to perform services and accomplish policy objectives;
- Ensure the long-term upkeep and maintenance of the Stadium;
- Set standards to measure, monitor, and evaluate the Stadium Authority’s accomplishment of budget objectives and expenditure of appropriations;
- Focus on business process redesign in order to improve productivity and quality, flexibility, and cost effectiveness of service delivery.
This is a good list. Maybe the Board could add than ManCo has to turn over all the documents they are legally obligated to give the City.
Draft Fiscal Year 2018-19 Proposed Budget
The Board will review the proposed 2018-19 Stadium Authority Budget. The budget is much more detailed. Again, much is a result of the audit.
Stadium Authority Governance Principles
The Board will review governance principles that include:
- Leading the Organization
- Exercising Oversight
- Transparency and Accountability
During closed session, two lawsuits filed by the 49ers against the Board will be reviewed. It’s been awhile since we’ve heard anything about the team’s attempt to lower its own rent and withhold documents. For the City’s sake, let’s hope for some good news.