By Robert Haugh
If you look up the phrase “resting on one’s laurels” you might see the full page color ad that the Santa Clara Convention and Visitors Bureau (CVB) bought in the Santa Clara Weekly last week.
They pat themselves on the back for bringing Wrestlemania 31 to town. That was a great event. I was there. It is truly the Super Bowl of pro wrestling, bringing the past, present and future of sports entertainment together.
But Wrestlemania 31 was held on March 29, 2015. The CVB team is bragging about something they did three years ago!
Oh by the way, we noticed an interesting coincidence. The full page color ad appears in the Weekly about 30 days after Publisher Miles Barber writes a glowing column about Con Vis Manager Annette Manhart: “Petite, feisty and charming all in the same package, describes this lady dynamo,” according to Barber. Hmmm.
The CVB is funded by the city, although it’s managed by the Santa Clara Chamber of Commerce, where Barber is active especially with their Political Action Committee. That’s an unusual relationship which is currently being evaluated by a consultant for the city.
The CVB is suppose to use city tax dollars to attract tourists to Santa Clara. Those tourists will stay in our hotel rooms and spend their money in our restaurants we hope.
So why buy a full page color ad in the Weekly using tax dollars that are targeted for tourists? It’s doubtful that tourists are some of the estimated 100 people (or less) who subscribe to the Weekly.
If the CVB thinks this a good use of advertising funds, it’s no wonder the city is looking at how the Chamber is managing (or not managing) the Convention Center and the CVB. They lost $2.3 million last year, including $1.5 million paid to the CVB.
It’s about time. This full page color ad makes it obvious.