By Robert Haugh
Name, Image, and Likeness (NIL) has revolutionized college sports, allowing student-athletes to profit off their own name, image, and likeness.
Before NIL was legalized in 2021, college athletes were prohibited from profiting off their NIL.
Now, college athletes are free to sign endorsement deals, promote products or services, and participate in other activities that use their NIL.
The Santa Clara NIL Exchange is a new platform that will connect student-athletes with businesses and other interested parties to create NIL partnerships, endorsements, and opportunities.
The exchange is available to all Bronco student-athletes and is easy to use.
Interested businesses can register for the exchange and then search for student-athletes based on their sport, year in school, and other criteria. Once a business finds a student-athlete they are interested in working with, they can reach out to the athlete directly to discuss NIL opportunities.
All NIL partnerships through the Santa Clara NIL Exchange must follow Santa Clara University NIL protocols and will be approved in advance by the Santa Clara Athletics Compliance Department.
In addition to providing a platform for NIL partnerships, the Santa Clara NIL Exchange also includes a content delivery system that allows student-athletes to easily access photos, videos, and other media content that can be used to boost their online presence.
The Santa Clara NIL Exchange is just the latest addition to Santa Clara’s ongoing efforts to support NIL opportunities for its student-athletes. The University is also a member of the Mission NIL collective, which provides additional opportunities for student-athletes to monetize their brands.