By Robert Haugh
The Silicon Valley Central Chamber of Commerce (formerly known as the Santa Clara Chamber) held a major event in Milpitas – not the Mission City on Sunday.
According to multiple sources, the Diwali Festival and Concert was the brainchild of new Chamber CEO Harbir Bhatia.
The event was also organized late and didn’t have a major sponsor a week ago.
Then the 49ers came in at the last minute as a sponsor and got a good size logo on the advertising.
The team also “sponsored” Bhatia when she ran for City Council in 2020. They spent approximately $1 million on an independent expenditure but it was a losing effort.
A few reports from the event suggest that it was sparsely attended and the expenditures may have exceeded costs for the Chamber.
Of course, the 49ers and their fans were busy with something else that Sunday.